Timeline as presented in my exhibition.

Timeline as presented in my exhibition.

Timeline as presented in my exhibition.

Timeline as presented in my exhibition.

Detail of the Timeline's informational tiles.

Detail of the Timeline's informational tiles.

Detail of the Timeline informational tiles, the tile size, display depth from the wall and color treatment establishes a visual hierarchy for the reader.

Detail of the Timeline informational tiles, the tile size, display depth from the wall and color treatment establishes a visual hierarchy for the reader.

Nestle Magazine Ads - 1941, 1943 and 1954

Nestle Magazine Ads - 1941, 1943 and 1954

Nestle Magazine Ads - 1957, 1959 and 1960

Nestle Magazine Ads - 1957, 1959 and 1960

Magazine ads displayed in the i. (1991, 2003 and 2006)

Magazine ads displayed in the i. (1991, 2003 and 2006)

A selection of Timeline information tiles.

A selection of Timeline information tiles.

MFA Thesis Project

Information Graphics, Exhibition Design, Illustration, 
Typography

The Timeline project visualized the chocolate chip cookie recipe as an American cultural icon. Organized chronologically and composed of three sections, the Timeline includes a series of magazine ads (at the top), a date line that anchors the diagram horizontally (through the center), and informational tiles (below the dateline) that contain the bulk of the content. As an information graphic model, a timeline diagram is structured precisely for organizing historical data along a chronological line. Cultural, social, and historical content and context can be displayed chronologically, providing clarity and accessibility through the evident progression of time through standard visual increments.

Over 100 informational tiles drew in the reader through variations on size, color and display depth from the wall. The information graphic visualizes the invention, evolution and adoption of the chocolate chip cookie, and the recipe, into the American culture. 

18'x7'
printed vinyl, sintra