Hair Salon

The Beauty Hive project is one borne of personal passion. A dear friend developed a hair salon, focusing on eco-elegance, expert hair care, and premium organic products. Crafting the visual branding system, elements I included are a modular logo, custom library of illustrated elements, website banners, print deliverables, as well as vinyl window decals to welcome customers at the door.

A dream-come-true hair salon, this project was such a privilege! Female-owned, an expert stylist, focused on eco-friendly products with a passion for a client-first vibe - the brand visuals encompass and elevate The Beauty Hive’s vision and future.

Design Considerations

full bodied color palette
interchangeable graphic elements
eco-friendly products and practices
client/community forward
premium products and techniques
female-lead company
warm and inviting to clients

The primary brand elements, the bee and the text mark, both contained in the brand’s hexagon, have a range of orientations and options.

Modular Branding

A system of 15+ fun, interchangeable, color flexible, graphic elements designed to allow The Beauty Hive to be playful while staying on brand. Elevating The Beauty Hive’s ability to stay relevant, responsive to social media engagement, and add variety to their style.

Custom Illustrated Library

An “Afterhair Card” provided to each client to provide guidance on maintaining their new color, cut or custom styling. Easy to fill out by each stylist, the card includes contact information, and suggestions on scheduling their next visit.

Classic business cards, two options for the front, and four for the back, each representative of the style and energy of the brand.

Print Deliverables