As the designer on the project, this was straightforward in scope, but held such importance, socially (for the causes it was supporting) and for mental health during COVID. It was truly a joy to work on. Vibrant, bright, and full of energy, the overall brand components flowed easily between website and social media deliverables. Ultimately the project garnered 1.5 million global visitors, and the event has continued annually.

Design Considerations

• introduce partnerships and event goals with direct messaging

• engage visitors with CTA's

• vibrant and bold graphics

• encourage social media engagement

• highlight performers, artists and creatives

• showcase merchandise purchases redirect to event partnerships and event goals

• flexible design for multiple languages

• immediate high quality video connection to live performances

Alternative Mockups - Early Stage Designs